Mbiri ya Bhati Kubwezeretsa Franchise
Dziko loti kuyeretsa nsomba limayendetsedwa ndi makampani awiri ogulitsa dziko: Miracle Method , ya Colorado Springs, Colorado, ndi Permaglaze, ya Tucson, Arizona. Chofunika kwambiri kuti mupite ndi imodzi mwa ndalama za dzikoli ndikuti mukupeza njira yodalirika komanso yosagwirizana. Ndicho chifukwa chake anthu amasankha zinthu monga, Pella Windows kapena Andersen Mawindo poyerekeza ndi makampani ozizira okhawindo.
Pali lingaliro lakuti Pella kapena Andersen akhoza kupereka mankhwala abwino kuposa momwe angathe kudziimira okha.
Kaya izi ndi zoona zimadalira pa chilolezo ndi khalidwe la enieni.
Kugulitsa kwa Franchisees
Tinayankhulana ndi Dale Young, yemwe anayambitsa chisudzo komanso pulezidenti wamakono wa Permaglaze, za Permaglaze kuti akwanitse kuthetsa njala yowonjezera ndi eni nyumba chifukwa cha ndalama zochepetsetsa komanso zowonongeka zowonongeka zotengera zawo , zowonongeka, ziwerengero, ndi zina (mosavuta, nkhaniyi imatchula kuzinthu zochuluka zowonjezeretsa malo monga "besamba kukonzanso").
Chinthu chimodzi chomwe Chilolezo chimapita chifukwa ndi mbiriyakale. Yakhazikitsidwa mu 1978, Permaglaze ali ndi zaka zoposa 30 mu bafa akukonza bizinesi, kotero amadziwa kanthu kapena ziwiri za izo. Dale Young anali makampani omwe ankachita nawo malonda, akudziwa bwino ndondomeko yake yomaliza asanayambe kugwirizana. Mwamsanga, adazindikira kufunika kogulitsa malonda m'malo mogulitsa kukonzanso pamsika.
Achinyamata amayerekezera kuti pafupifupi $ 30,000 munthu akhoza kugula mu Permaglaze franchise.
Kusiyana ndi Chozizwitsa Njira
Dale Young akunena kuti kusiyana kwakukulu pakati pa Chozizwitsa Method ndi Permaglaze ndi chakuti Chozizwitsa Njira imabwerera kumalo antchito masiku angapo pambuyo pake kuti iwononge zolakwa zirizonse.
Kuloledwa, molingana ndi Bambo Young, "imachita bwino nthawi yoyamba," kutanthauza kuti dongosolo lonse la Permaglaze likuchitika tsiku limodzi.
Pali ubwino wa izi: Kuchokera ku permaglaze franchisee momwe amawonera, iwo amasungira pa mtengo wa gasi ndi wophunzitsira. Kuchokera kwa mwini nyumba, sasowa kutsegulira nyumba nthawi ina kuti agwire ntchito mu bafa yawo, yomwe ikhoza kukhala mutu ngati akufunikira kuchoka kuntchito.
Ndiponso, Kuloledwa kwa mankhwala kumakhala ndi katundu, kutanthauza kuti Chilolezo cha franchisees chiyenera kugula mankhwala kuchokera kwa kampani pawokha. Dale Young akunena kuti Kuloledwa kumatha kukhazikitsa miyezo yapamwamba bwino motere - osati kungoyang'anira ntchito zoperekedwa ndi a franchisees, komanso zipangizo ndi zipangizo.
Bhati Loyala M'tsogolo?
Dale Young akufulumira kufotokozera, komabe, kupatula kukhala ndi miyezo ina yapamwamba ya khalidwe, iye akufuna kuti Alolere franchisees kuti akhale ndi ufulu wopambana. Mwachitsanzo, ngakhale kuti Miracle Method yasankha kukhalabe gawo la bizinesi yamagetsi, Permaglaze angathandize odwala franchisees kuti ayambe kuyambitsa bizinesi ngati akusankha (zindikirani: Kuloledwa sikuli mu bizinesi yeniyeni ya mabotolo ).
Kusunga Makhalidwe Kupyolera mwa Franchisees
Monga momwe ndalama zonse zimagwirira ntchito, ma franchisees oipa ayenera kuponyedwa asanatentheze dongosolo lonselo.
Kuloledwa kwayenera kutsegula kampani yogwirizana nayo. Makamaka, Bambo Young adanena kuti pamene sakwanitsa kukakamiza kusintha mwa njira zowonongeka, adayenera kutengera njira yovuta yothetsera "mgwirizanowo" ndi kudula kampaniyo.
Kugulitsa katundu sikukutanthawuza kuti ofesi yothandizira imadzipatula yokha kuchokera ku bizinesi ya pansi. Mnyamata akunena za franchisee yemwe adagwira ntchito ku hotela ku Bahamas *, koma sanachite kuti ayang'anire miyezo yabwino. M'malo modandaula ku chilolezocho, hoteloyo idatchedwa Young mwachindunji ku likulu la makampani ku Tucson ndipo adadandaula.
Kuloledwa kuli ndi ndalama pafupifupi 50 kapena 60 za United States, pamodzi ndi pafupifupi 120 padziko lonse lapansi. Sizinthu zonse zomwe Dale Young wakhudza zakhala za matsenga.
Panthaŵi ina, iye anali nawo mu bizinesi yokongoletsa ya konkire. Ndipo pamene bizinesiyo inkayenda bwino, iye amamva kuti pali zoletsedwa zambiri zomwe zimakhudzidwa ndi bizinesi kwa bungwe kapena franchisees kuti apange phindu lililonse.
* Zindikirani: m'ndime yapitayi, talakwitsa tanthauzo la malo a franchisee amene sanayambe ntchitoyi kuti ayambe kutsata. Takhala tikukonza malowa ku Bahamas. Tikupepesa chifukwa cha zolakwa izi.