Kupita Green mu Nursery? Pewani Kugula Zamagetsi ndi Malangizo awa.
Kodi mukuganiza za kupanga zokolola zobiriwira za mwana wanu wamng'ono? Simuli nokha! Zamoyo zamasamba zakhala zikupita kuntchito, komanso organic, zomwe zimakhala zosavomerezeka kwambiri.
Izi zinkati, kukhala ndi zamasamba sizinthu zokhazokha. Monga bizinesi ndi malonda padziko lonse lapansi ku khoti lodziwika bwino, makampani ambiri adalandira njira yosiyana.
M'malo mokhala ndi zinthu zobiriwira komanso kuchita zinthu zamalonda, amangoyerekezera kuti ali wobiriwira pogwiritsa ntchito njira yotchedwa "kusamba."
Kodi Greenwashing ndi chiyani?
Greenwashing ndizogwiritsira ntchito malonda, kulembera ndi njira zina zamalonda kuti amunamize ogula ozindikira kuti akhulupirire ntchito kapena mankhwala ali obiriwira kuposa momwe alili.
Kampani yomwe "yakhala yobiriwira" ikhoza kuoneka ngati yosangalatsa, koma kwenikweni, malingaliro awo a kupita ku zithupsa zobiriwira pokhapokha ngati pulogalamu yochitira malonda bwino.
Mwachitsanzo, hotelo ikhoza kuyambitsa kampando kukalimbikitsa alendo kuti asambe mapepala ndi tilu kawiri kawiri kuti ateteze chilengedwe. Pogwiritsa ntchito khamali, hoteloyi imakhala ndi chithunzi chowonetsa zachilengedwe, ndikupereka bizinesi kwa wogulitsa. Koma ngati kafukufuku wa malo a hoteloyo sakugwirizana ndi chiwongoladzanja chake chatsopano chokhala ndi vuto lochepa kwambiri, kampaniyo mwina ikuchita zochepa kwambiri kuteteza china chirichonse kupatula chikhalidwe chawo.
Mitengo imatha kukhalanso obiriwira. Mpaka bungwe la Federal Trade Commission litasiya ntchitoyi, ogulitsira ntchito nthawi zonse ankalemba ndi kulengeza nsalu za rayon monga "nsalu zokometsera zokoma." Ogulawo adagula zinthuzi, nthawizina pamtengo wotsika, akukhulupirira kuti anali kugula mankhwala obiriwira. Koma pamene rayon imachokera ku nsungwi, imakonzedwa ndi mankhwala oopsa.
Chotsatira chomaliza chiribe "zokoma zokoma."
Mmene Mungapewere Greenwashing
Musagwedezeke ndi zifukwa zabodza. Musanayambe kugwiritsa ntchito ndalama zanu zolimbikira pazinthu "zobiriwira" kuti mupange ana anu aang'ono, onetsetsani kuti mumatha kuona cholakwika.
Chitani Ntchito Yanu Yoyamba.
M'malo mozitengera zokonda za kampani pamalonda pamtengo wapatali, tengani kamphindi kuti muone malo awo webusaitiyi. Kodi akunenanso chiyani za mankhwalawa? Kodi mungapeze umboni wowonjezera wa kudzipereka kwa chilengedwe? Ngati kampani ikuyesetsa, idzakhala yoyamba kukuuzani za izo.
Musakhulupirire Zonse Mukuziwerenga.
Chenjerani ndi zida. Ogwiritsira ntchito amagwiritsa ntchito mawu ndi mawu monga "wobiriwira" ndi "okondweretsa" mosasamala, kotero onetsetsani kuti mukuwerenga mwatcheru. Ngakhalenso malonda omwe amatchedwa "organic" sangapangidwe kwathunthu ndi zipangizo zakuthupi. Samalirani kwambiri chinenerocho. Ngati siti "100% organic," mwina si.
(Kodi mukuyenera kubudula pazomera zanu zakuyankhula? Onani chithunzi chothandizira ichi.)
Pezani Maganizo a Expert.
Pali mabungwe ambiri odzipereka kuti ateteze ogula ku greenwashing. Ngati simukudziwa za mankhwala, nthawi zonse mukhoza kuyang'ana ndikuwona zomwe akatswiri akunena za izo. Fufuzani ndi US Environmental Protection Agency, ndipo muyang'ane zinthu ndi mautumiki omwe amavomereza magulu omwe amagwiritsa ntchito malonda, monga Environmental Working Group.
Dziwani Zinthu Zanu:
Mukufuna zambiri? Pitani ku tsamba lathu la Eco-Friendly Design komwe mungaphunzire zambiri za organic nursery products ndi phindu lopanga green nursery.