01 ya 09
Phala Mafuta Opangira Opaleshoni Kupyolera Mu Zaka Zoposa
Mwachilolezo cha P & G Mafunde Opaka Opaleshoni Opanga Mafuta , opangidwa ndi Procter ndi Gamble, akhala mbali ya chikhalidwe cha ku America kuyambira 1946. Kusinthika ndi zatsopano za magalasi amtunda ambiri kusintha kwa chikhalidwe cha America. Pazaka, mayendedwe, mapangidwe, ndi malonda adasintha kuti akwaniritse zofunikira pamsika.
02 a 09
1946: Mphepo Imayang'ana Msika
Getty: Richard Levine / Getty Images Procter ndi Gamble adayambitsa chovala chotsuka zovala choyamba, Dreft (tsopano akukonzedwanso ngati chodziletsa chovala cha ana) , mu 1933. Dreft anagwira bwino ntchito yosamba zovala koma sanachite ntchito yabwino yosambitsa zovala pochotsa nthaka yolemera kuchokera ku zovala .
Kotero, mu 1946, Tide inayambitsidwa ngati yoyamba yolemetsa zovala ku United States. Pofuna kulimbikitsa chipangizo chatsopano kwa okonza nyumba, Tide anakhala wothandizira kwambiri pamasewero a masana ndi a primetime kapena "masewera a sopo".
Chingwe 39; s chizindikiro cha diso lachilendo ndi lachikasu cha diso lachilendo chinapangidwa ndi Donald Deskey, wokonza mapulani komanso wotchuka wotanganidwa ndi mafakitale. Popeza kuti Tide anali choyamba chogwiritsidwa ntchito pa malonda a dziko pogwiritsa ntchito mitundu yowala kwambiri, bokosilo linali lochititsa chidwi kwambiri komanso losakumbukika.
03 a 09
Mafunde Amawonjezera Mavitamini Kulimbana ndi Zisamba
Getty: Bettmann / Getty Images Choyambirira cha Tide chosinthika sichinasinthe kuyambira 1946 mpaka 1968 pamene Tide XK inayamba. Mafunde XK anali oyambitsa oyambirira a United States opangidwa ndi michere kuti athetse mapuloteni ndi madontho a m'magazi kuti apange mosavuta kunyamulidwa m'madzi osamba.
Pambuyo poti madzi otsekemera amadziwika kwambiri ku Ulaya ndi Japan, Proctor ndi Gamble adayambitsa madzi awo oyambirira, Era, kumayambiriro kwa zaka za m'ma 1970. Kutentha madzi kunayambika ku misika ya ku America mu 1984.
04 a 09
Mafunde Amawonjezera Bleach ya Oxygen Mpangidwe wa Whiten ndi Brighten
Getty: Ramin Talaie / Getty Images M'zaka za m'ma 1970, The Clorox Co. inayambitsa Buluach yoyamba yopanda mtundu wa chlorine, Clorox 2. Kupambana kwa bleach yomwe sichidzavala zovala zofiira koma zikanakhala zoyera azungu, kuzizira mitundu, ndikuchotsa zipsera zomwe zinali zotchuka kwambiri malo ochapa zovala. Kuyenda ndi Bleach kunayambika mu 1988 mu kapangidwe ka ufa.
Pamene Achimerika anayamba kudziŵa kuchuluka kwa zowonongeka zomwe zinkapita kumalo osungiramo katundu, Mafunde adayambitsa Ultra Tide. Zosakaniza zowonongeka zinachotsedwa ndi maulendo opangidwa ndi ufa ndi okonza mapulogalamu amaphunzitsidwa mobwerezabwereza za momwe mankhwala ogwiritsira ntchito angagwiritsire ntchito kuti apange zovala zoyera. Mafunde anali oyamba opangira mafuta ophatikiza ku United States.
05 ya 09
Zamadzimadzi Zamadzimadzi Mitsuko Yodzaza Masamba Osungira
Getty: Joe Raedle / Getty Images Pambuyo poyambitsa buluu yotetezeka ndi mafunde mu 1988, P & G posakhalitsa anapatsa chotsala choyamba cha madzi ndi Bachach Alternative.
Apanso, kutsogolo kwake kutsogolo kwake, ndi P & G zinayambitsa Ultra Liquid Tide mu 1992. Pogwiritsa ntchito madzi, pulasitiki inachepetsedwa ndipo Mafunde sanali okwera mtengo pamtunda chifukwa cha kulemera kwake.
Kusintha kwa chigwirizano mu 1998 kunapangitsa kuti Madzi Oyeretsa Oyeretsa Madzi Amadzi. Ndondomekoyi inalengeza kuti idagwidwa dothi mumtsinje wotsuka ndikusiya zovala zoyera.
06 ya 09
Zakachikwi Zatsopano Zimabweretsa Mitundu Yatsopano
Mwachilolezo cha P & G Pofuna kulandira Zakachikwi zatsopano, mapepala a Tide Rapid Action adayambitsidwa. Iyi inali nthawi yoyamba yomwe Tide anaonekera mu mawonekedwe amodzi a mapiritsi a dose. P & G adayesa ma tebulo ochapa zovala m'ma 1970 ndi kulengeza Salvo koma sanawononge bwino. Ngakhalenso Sitid Tablets ndipo iwo posakhalitsa anachoka pa masamulovu.
Kulimbana ndi Kugwidwa kwa Downy, komwe kunayambika mu 2004, kunapereka njira yogwirizanitsa zinthu ziwiri za P & G zogulitsira zovala zam'mwamba. Ogulitsa ankakonda kununkhira kwa Downy ndi kugwidwa kofewa komwe kunakhalabe mu zovala. Izi zinayamba maulendo osiyanasiyana a Mafunde monga Tide ndi Febreze mu 2005, Tide Vivid White, ndipo momwe ndalama zinkangokwera, Tide Coldwater mu 2005 ngati njira yokha yogwiritsa ntchito madzi ozizira okha komanso kupeza zovala zoyera.
Mafunde adatchulidwanso kuti mankhwala osokoneza bongo, Tide To Go , monga njira yowonjezera malonda mu 2005.
07 cha 09
Ndipo Ngakhalenso Zosiyanasiyana Zamtunda
Getty: John Gress / Getty Images Ogulitsa ngati zovuta zosiyana pa zovala zawo ndi kupanga zopereka zonunkhira, P & G inapereka Tide Simple Pleasures mu 2006 kuti awonetsere bwino za Downy Simple Pleasures.
Pofunafuna njira zochepetsera zowonongeka ndikukumana ndi zofuna za ogula zazing'ono zochepa za carbon, Phiri 2X ikugwera m'masamulo mu 2007. Potsatira njira yomweyi ya kuganizira za mankhwala ochepa, Mafunde Oyera Oyera Anakhazikitsidwa mu 2007. Kukonzekera kwa Mafunde adalimbikitsidwa ndi kuwonjezera soda ndi zipatso.
Mu mtundu wina wodutsa, Tide ndi Dawn Stainscrubbers adayambitsidwa mu 2008. Njirayi idaperekedwa ngati njira yochotsa zida zakuda, zakuda.
Mafunde Amtundu Wonse Anasankhidwa mu 2008 ngati chipangizo chowongolera zovala chomwe chinalonjeza kuti sichidzayeretsa zovala komanso kupitiriza kuyang'ana yatsopano. P & G anali atapanga njira yofananamo ya mzere wake wachikondwerero mu 1991 ndi Carezyme-chowonjezera chomwe chinalepheretsa nsalu zowonongeka.
Ndi kutchuka kwa maseŵera kuvala zochitika zonse ndi mafashoni, Tide Plus Febreze Freshness Sport inayamba mu 2010.
Kuyenda ndi Acti-Lift kunakumananso ndi masamulo mu 2010 ngati njira yothandizira kukweza nsalu pamasamba mosavuta.
Mafunde akhala akudziwika kwambiri ku United States koma gulu la Tide nthawi zonse likuyang'ana misika yatsopano. Mafunde Otsitsimula adayambitsidwa ku India mu 2010 monga P & G akuyang'ana misika yopita patsogolo.
08 ya 09
2012 imabweretsa mpangidwe wamtundu watsopano
MML Pambuyo pa zaka zisanu ndi zitatu zafukufuku ndi chitukuko, kuyesedwa, kuyesedwa ndi ogula, Procter & Gamble inayambitsa Tide Pods , mlingo umodzi wotsuka zovala m'chaka cha 2012. Ntchitoyi idaphatikizapo zopangira makumi asanu ndi awiri (75) zopangira ntchitoyi, ndi ogwira ntchito 6,000 ogwira nawo kafukufuku.
Mankhwalawa amaperekedwa m'njira zambiri komanso chitetezo cha ana chimakhala bwino kuti asateteze poizoni.
09 ya 09
Mafunde Akuyesera Kuti Apeze Amtundu Watsopano Ndi Mafunde Oyeretsa Mwachangu & Zatsopano
Chithunzi ndi MML Tide Pukuyeretsa Pokha & Pang'ono ndiyomwe inayambitsidwa ndi P & G mu February 2014 ngati chotsitsa chamtengo wapatali chochapa zovala kuti zowonjezera kugulitsa katundu pa nthawi yachuma. Mitengo yamtengo wapatali imakonzedwa ndi shopper amene kawirikawiri amadutsa katundu wamtengo wapatali kuti apange katundu wamakono kapena wotsika mtengo.
Mafunde akhalabe chizindikiro cholimba ndipo asayansi ndi chitukuko cha mankhwala akupitiriza tsiku ndi tsiku ku P & G Research ndi Development Centers. Kukonzekera kwaposachedwapa ndi Tide iye Turbo analenga kuti apange kutsika kwakukulu komwe kuli kofunikira kwa apamwamba kwambiri opangira zovala . Fufuzani zinthu zatsopano muzisamba zovala monga momwe zipangizo zamagetsi ndi zowonongeka zimapitilira.